Meaningful Interactions
While social media incumbents have won the minds of consumers, they have lost their hearts. In the process of building creator economies, something was lost – the feeling of authentic connections and community. We are looking for entrepreneurs who are exploring opportunities to better nurture community members, inspire their passions, and ultimately drive value and trust.
Featured Companies in Our THeme
Why We're Excited About This Theme*
Our Expertise
- https://mcc.gse.harvard.edu/reports/loneliness-in-america
- https://www.pewresearch.org/short-reads/2020/10/15/64-of-americans-say-social-media-have-a-mostly-negative-effect-on-the-way-things-are-going-in-the-u-s-today/
- https://www.marketingtechnews.net/news/2022/mar/22/65-of-gen-z-feel-more-confident-online-with-community-focused-social-apps/
- https://www.fortunebusinessinsights.com/pet-care-market-104749
Key Trends in Our Theme
Atomization of Platforms
Users are experiencing returns, both personally and professionally, from time spent on generalist platforms like Facebook and LinkedIn. We are likely to see more niche, exclusive communities emerge around specific conversations and purposes users have, delivering quantifiable value.
Restoring Trust
With trust in the core platforms at an all time low, there arises a need for a re-assessment of how consumers and social media interact. Whether this will come in the form of data privacy services, new models of advertising, or new platforms altogether, is still uncertain, but the need to address this dissatisfaction is clear.
Humanization of Pets
The modern household composition is changing as adults increasingly live alone and delay having children. As adoption rates of pets have concurrently increased, innovative pet products and services that deepen the relationship between pet-parent and pet will flourish.
Content Curation
Communities of any scale are constantly beset with two key questions: how do we keep content appropriate, and how do we keep content evergreen? The answer for both lies in AI-powered solutions, which will help provide more personalized content and enhanced member experiences for communities, without the potential overreach of human moderators.